At SSG we believe SEO continues to play a large roll in the Digital Marketing arena. We look at SEO as an important piece to building a strong foundation. If you want to have a leg up on your competition then you need to include SEO in your marketing efforts. We keep up with the […]

All are types of online Marketing… SEO or search engine optimization include strategies and techniques to help your website attain higher rankings in search engines such as Google, Yahoo or Bing. SEM refers to search engine marketing, a detailed advertising plan to promote web traffic to your site, typically to increase  leads or generate sales. […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]