Straight Razor Designs

Transform your morning shave from a chore to a pleasurable experience. Straight Razor Designs was started in 2007 by Lynn Abrams and Don Addleman, two of the most recognized names in the wet shaving industry.

Challenge

To have an ecommerce website that can handle the sales growth without harming the shopping experience.

Solution

With increased sales, they needed a way to streamline the sales process and allow them to handle the growth from the cart to the client's doorstep. SSG implemented a new ecommerce website that made the shopping experience a great one and the backend client and order management systems a big success.

Results

We also transferred our SEO efforts to the new platform while taking advantages of the new tools to improve upon our SEO strategies. SSG also re-designed the Straight Razor Designs logo and setup the e-newsletter campaign to match the website and the Straight Razor Design brand.

From The Client

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