What are all the acronyms (SEO, SEM, SMM, PPC) about?

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All are types of online Marketing…

  • SEO or search engine optimization include strategies and techniques to help your website attain higher rankings in search engines such as Google, Yahoo or Bing.
  • SEM refers to search engine marketing, a detailed advertising plan to promote web traffic to your site, typically to increase  leads or generate sales.
  • SMM means social media marketing, or the use of social platforms such as Facebook, Twitter, Google+, LinkedIn, and many others to spread your message and develop relationships with your followers.
  • PPC or pay-per-click is the primary online advertising medium. Literally, your ad does not cost until it is clicked, generating a visit to your website. PPC ads target active online shoppers and can be finely-matched to your product or service to deliver highly-qualified prospects to you. Search ads are the most common, but Display and Video PPC ads can be very efficient in building traffic and results.
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